Explore GDPR in marketing, ethical customer data use, marketing-channel responsibilities, data rights, security, profiling, AI and privacy-driven culture.
The GDPR for Marketing & Customer Data Use course explores how data protection, trust and ethical responsibility relate to modern marketing activities. It helps learners understand why responsible customer data use matters and how GDPR principles can support more transparent and privacy-aware marketing practices.
The course begins by examining the relationship between trust and data ethics before introducing the core principles of GDPR in marketing. Learners will then consider how data protection responsibilities apply across different marketing channels and how organisations can manage customer data rights and security.
Further modules introduce advanced considerations involving profiling, artificial intelligence and cross-border data. The course concludes by exploring how organisations can build a privacy-driven marketing culture.
By connecting GDPR principles with ethical data use, customer rights and emerging technologies, this course can support marketing professionals who want to strengthen their privacy awareness and handle customer data more responsibly.
6 sections
•
27 lectures
Understand how digital trust has evolved over time and why it is crucial in today's digital landscape.
Recognise the importance of transparency in building and maintaining digital trust.
Learn how ethics and compliance are interconnected and why both are essential for responsible data management.
Explore emerging trends and the future direction of ethical data use in a rapidly changing digital world.
Understand the seven key data protection principles.
Distinguish between consent and legitimate interest as lawful bases.
Apply data minimisation and purpose limitation in campaigns.
Learn how to create compliant, customer-friendly privacy notices.
By the end, you’ll be equipped to make confident, compliant decisions in your marketing practice.
Ensure compliance for email and SMS marketing.
Apply GDPR rules to social media advertising.
Manage cookies, pixels, and AdTech consent.
Implement CRM and customer journey compliance.
Understand key customer data rights, including access, erasure, and objection.
Master efficient handling of Data Subject Access Requests (DSARs).
Know the protocols for data breach response and ICO notification.
Implement essential security measures such as encryption and pseudonymisation.
Evaluate and manage compliance of third-party data processors.
Explain profiling and automated decision-making in marketing.
Identify when and how to conduct Data Protection Impact Assessments (DPIAs) for targeted campaigns.
Describe safeguards for cross-border data transfers.
Integrate AI responsibly under current and emerging regulations.
Embed privacy by design into every stage of campaign planning.
Implement effective staff training and internal governance for privacy.
Measure compliance success with audits, KPIs, and ROI.
Act ethically beyond minimum legal requirements.
Future-proof your marketing strategy for regulatory change.
This gave me a much better framework for checking our campaign-data practices. The language was accessible while still feeling professional. I would have valued more examples covering borderline consent situations.
I enjoyed the course and found the navigation simple. A little more depth on examples covering borderline consent situations would improve it further.
This course is suitable for marketing professionals, customer data teams, communications staff and others involved in planning or delivering data-informed marketing activities.
The course introduces core GDPR principles in a marketing context, making it accessible to learners with limited previous data protection knowledge. Its advanced themes also make it relevant to experienced marketing professionals.
Yes. One module focuses on applying GDPR across marketing channels within the wider context of responsible customer data use.
Yes. The curriculum includes a module covering profiling, AI and cross-border data as advanced marketing privacy considerations.
No. This course provides general training and educational information only. Organisations and individuals should follow applicable laws, professional guidance and internal policies and consult qualified specialists when applying requirements to specific situations.