{"product_id":"gdpr-marketing-customer-data-use","title":"GDPR for Marketing \u0026 Customer Data Use","description":"\u003cp\u003e\u003cbr\u003eThe GDPR for Marketing \u0026amp; Customer Data Use course explores how data protection, trust and ethical responsibility relate to modern marketing activities. It helps learners understand why responsible customer data use matters and how GDPR principles can support more transparent and privacy-aware marketing practices.\u003cbr\u003e\u003cbr\u003eThe course begins by examining the relationship between trust and data ethics before introducing the core principles of GDPR in marketing. Learners will then consider how data protection responsibilities apply across different marketing channels and how organisations can manage customer data rights and security.\u003cbr\u003e\u003cbr\u003eFurther modules introduce advanced considerations involving profiling, artificial intelligence and cross-border data. The course concludes by exploring how organisations can build a privacy-driven marketing culture.\u003cbr\u003e\u003cbr\u003eBy connecting GDPR principles with ethical data use, customer rights and emerging technologies, this course can support marketing professionals who want to strengthen their privacy awareness and handle customer data more responsibly.\u003cbr\u003e\u003c\/p\u003e","brand":"Data Protection Global","offers":[{"title":"Default Title","offer_id":58313124053324,"sku":null,"price":12.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1021\/6688\/8780\/files\/gdpr-for-marketing-and-customer-data-use.webp?v=1786030070","url":"https:\/\/dataprotectionglobal.com\/products\/gdpr-marketing-customer-data-use","provider":"Data Protection Global","version":"1.0","type":"link"}